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Essentials of strategic management ( Fifth Edition ) (Chinese Edition)

J · dai wei · heng ge tuo ma si · L · hui lun




[PDF.ij66] Essentials of strategic management ( Fifth Edition ) (Chinese Edition)

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 |  2012-01-01 | File type: PDF | 199 pages

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With 11 chapters, the book elaborates on main contents of strategic management, covering the main concepts, and methods. The book includes the basis of the strategic management, strategic decision-making and social responsibility, environmental scanning and prediction and industrial analysis, competitive strategy, organizational analysis, situation analysis and business strategy, cooperation strategy, functional strategy and strategic choice, strategy implementation, eva...

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